Two new products on Linux+Mac+Windows drive new business model for Appgen Software
Feb 27th, 21:30 UTC
With the release of Appgen Accounting for Small Business and MyBooks, the company will begin to sell prepackaged products directly to consumers of business and personal finance software
HAUPPAUGE, New York,
Feb 27--Appgen Business Software, Inc. implements a
new business model, effective immediately. This new business model
includes the recent formation of Appgen Personal Software, LLC which,
along with Appgen Business Software, Inc., will jointly market business
and personal financial management products as "The Appgen Software
Companies". Also effective with this announcement, The Appgen Software
Companies will begin to sell prepackaged products directly to consumers
of business and personal financial software. This will be the first time
in the company's history that it has established a manufacturer's
suggested retail price (MSRP) for any of its products. According to
President and CEO Jim Kelly, "This new business model reflects the
enormous changes that are reverberating throughout the computer
industry, and will reposition our products and our Value-Added Resellers
(VARs) to take advantage of these changes."
"First among
these changes is the fact that the VAR channel is seeing
more competition from a resurgence of the ASP model of business
management at the same time that they are experiencing post-Y2K sales
fatigue and a decline in the world economy. In order to combat these
issues effectively, our marketing team decided to establish a truly
competitive MSRP so that the Appgen Companies can concentrate on their
core businesses of new product development, marketing, and service,
while our VARs can concentrate on their core competency of professional
services to the SMB market. Along with these changes, we are introducing
two new products with major technical enhancements that should be very
interesting to everyone in our industry: AppgenŽ Accounting for Small
Business and MyBooks."
AppgenŽ Accounting
for Small Business is a tightly integrated industrial
strength business solution that includes all eleven award-winning
high-end PowerWindows Business and Accounting Applications in a package
that will compete in the midrange and low-end markets for business
management software. What makes this product unique in the low-end
market is that these ODBC-compliant applications are completely
customizable by the Appgen Professional Services Group or any
Appgen-authorized Value-Added Reseller. It is also scalable to hundreds
of network seats, and portable between Linux, Windows and Mac OS X
platforms right out of the box. These same applications are upgradable
to SCO, AIX, Sun Solaris and other Unix platforms in the midrange and
high-end markets. Appgen Accounting for Small Business is available
right now on both Linux and Windows platforms for $799.99 (plus $9.99
for shipping and handling) direct from Appgen Business Software, Inc.
or
from any Appgen-Authorized Value-Added Reseller. A new release that will
also run on Mac OS X will be available in April 2001. Like all Appgen
products, Accounting for Small Business is a secure double-entry
accounting system with an audit trail to protect businesses against
error, theft, and fraud, and it is also e-business enabled. The Appgen
Software companies will also introduce a major new product on April 17,
2001: MyBooksTM.
AppgenŽ MyBooks
is a tightly integrated easy-to-use business solution
that will be attractive to businesses that are currently using low-end
products like QuickBooks or MYOB, or even spreadsheets like Excel.
MyBooks includes a five-user license that is portable to Linux, Mac OS
X, and Windows platforms right out of the box. It is upgradable to any
number of network seats on SCO, AIX, Sun Solaris, and other Unix
platforms, and is also completely modifiable at any time by the Appgen
Professional Services Group or any Appgen-Authorized VAR. Perhaps the
most interesting feature of this new product is its brand new concept
in
user-interface: Appgen MyBooks employs a user-selectable choice between
a "Simple" business management system or a "Total"
business management
system. The "Simple" interface is a jargon-free approach to
business
that should appeal to anyone who may still be using a spreadsheet like
Excel or a low-end accounting system like QuickBooks. More sophisticated
users, or "Simple" users who grow more sophisticated with their
business
needs may at any time toggle to the "Total" business management
mode
which will be familiar to any professional bookkeeper, accountant, or
controller. We call this our "instant professional upgrade".
MyBooks
will be released in April 2001 for only $99.99 (plus $9.99 for shipping
and handling) direct from Appgen Business Software, Inc. through its
website, www.appgen.com.
AppgenŽ PowerWindows
Business and Accounting Software will remain as the
company's high-end custom product line, to which any user of MyBooks
or
Accounting for Small Business can easily upgrade without any need to
retrain or re-enter data because all three accounting systems are built
on the same basic accounting applications, and they all use the same
ODBC-compliant database. Additionally, all three product lines can be
serviced directly by the Appgen Professional Services Group or any
Appgen-Authorized Value-Added Reseller, worldwide.
The introduction
of these two new products and the new business model
are part of a series of major changes that are designed to increase the
company's share of the small-to-midsize business market. Other
components of this new business plan include the incorporation of Java
into the company's core technology, and a new focus on the MacIntosh
market for business and personal financial management software.
According to Jim Kelly, "The Linux market remains a viable future
world,
but we have recently discovered that a huge established base of
MacIntosh users are already tuned to the kinds of product and quality
that we already have to offer them on OS X."
For more information
about The Appgen Software Companies, AppgenŽ
MyBooks, AppgenŽ Accounting for Small Business, AppgenŽ PowerWindows
Business and Accounting Software, and AppgenŽ Moneydance (for personal
financial management), please visit www.appgen.com or contact:
The Appgen Software
Companies
1300 Veterans Memorial Highway
Hauppauge, NY 11788 USA
Tel 1 800 231 0062
Fax 1 631 471 3291
eMail info@appgen.com
Members of the Press:
To obtain press kits, more information about The
Appgen Software Companies, or to schedule interviews with either
President/CEO Jim Kelly or Chief Technology Officer Errol Allahverdi,
please contact:
Jeanette Haglich
Tel 1 800 231 0062 ext 1513
Tel 1 631 952 3737 ext 26
Fax 1 631 952 2128
eMail agent@appgen.com
ŽAppgen is a
registered trademark and MyBooks, Accounting for Small
Business, PowerWindows, and the blue Appgen A are trademarks of Appgen
Business Software, Inc. Moneydance is a registered trademark of Appgen
Personal Software, LLC. Other trademarks are the property of their
respective owners.
(Submitted by Jeanette Haglich of Appgen Business Software Inc)
|
