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Bynari Targeting Aspiring ASPs with Messaging and Collaboration Solution for Outlook
  Sep 7th, 14:47 UTC

Barriers to Entry Lowered with Linux Platform

Dateline Dallas Sept 7, Today Bynari Inc. announced the beginning of a marketing campaign aimed at aspiring Application Solution Providers. The Company's TradeServer (tm) provides organizations using Microsoft Outlook a low cost alternative to Microsoft Exchange (r) and HP OpenMail (r). Bynari believes this will attract small to medium sized ISPs to the ASP market.

"With the low cost of co-location services at many ISPs," says Bynari's TradeSuite Product Manager, "the door opens wide for individuals wanting a new business offering. TradeServer offers Outlook users messaging and collaboration services found on Microsoft Exchange without the cost of a Client Access License (CAL)."

TradeServer sells for less than $600 and provides for unlimited users. The messaging and collaboration suite consists of a bundle of open source products such as OpenLDAP and exim. Bynari's value add is the ease of installation and management through their TS Admin console. TradeServer also provides fast installation and configuration scripting and a GUI installation interface.

Bynari based its ASP model on several existing messaging and collaboration providers who charge $10 a month per mailbox they host. "The difference between us and them is simple economics," says Bynari's Product Manager, " we don't charge the provider for seats."

Bynari's TradeSuite includes the TradeServer messaging and collaboration application, TradeClient and TradeXCH. TradeClient, a free Open Source messaging and personal information manager runs of several variants of Linux, BSD and commercial UNIX. TradeXCH allows LINUX/UNIX users in an Microsoft Exchange Enterprise a client which peers with Outlook through the Exchange server.

Interested parties should visit Bynari's Web Site or contact:

Lary Freeman, Director of Sales and Marketing
2639 Electronic Lane #110
Dallas, TX 75220
lfreeman@bynari.net
http://www.bynari.net


(Submitted by Tom Adelstein of Bynari Systems)

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