Comodo, As the First Certification Authority to Introduce a Customer Feedback Platform, Welcomes Verisign's Recent Move to Offer a Similar Service
Mar 19th, 00:58 UTC
VeriSign's move recognizes that Comodo's vision to deliver new levels of online performance authentication to help online users assess the trustworthiness of online businesses is critical in today's online environment.
Jersey City, NJ (March 18, 2008) - More and more online users are becoming frustrated with the lack of information
available about online Merchants, including information on the Merchant's ability to deliver purchased items, their customer
service, their management and use of sensitive customer information, and the quality of merchandize being sold. As a
result, consumers are looking for ways to authenticate site security and privacy policies along with information related to
the performance of an eMerchant. To address this need, Comodo, a leading Certification Authority, launched UserTrust earlier
this year, a free customer feedback platform for online merchants that gives them a clearer picture of an eMerchant's key
constituents, what motivates them, and how customers can be better served. This platform is free to online businesses
because, as a visionary Certification Authority, Comodo understands that online merchants will be more successful if they can
harness customer feedback to drive online conversion. VeriSign's recent announcement to offer a feedback platform similar to
Comodo's (though not as a free platform) allows more eMerchants to deliver important performance authentication information
online commerce.
As a leading Certification Authority, Comodo's continuous innovations provide site visitors with various levels of
authentication information including site identity, site security, and business performance of an eMerchant. For instance,
Comodo, through the CA/Browser Forum, championed the need to provide more overt site identity information resulting in the
creation of Extended Validation (EV) SSL certificates which include a visual green URL indicator in IE7 for identity
authentication. Comodo then added UserTrust as a performance authentication tool for online businesses in order to help
organizations achieve greater efficiency by leveraging customer feedback. Using the customer feedback, eMerchants can
optimize conversion of new customers and remediate negative customer experiences. Further, this type of platform can:
- Demonstrate a site's commitment to a high level of service and security which increases confidence in consumers and
prospective buyers.
- Differentiate one site from a competitor's by displaying the UserTrust seal, a trusted symbol recognized by end
users
- Provide consumers and online browsers a standard recognized symbol they can trust to learn more about a business and what
they can expect.
"We believe that as online visitors look for increasing ways to verify a merchant's performance, we can help users
make informed decisions about who they will trust," Melih Abdulhayoglu, CEO and Chief Security Architect of Comodo,
said. "More informed site visitors create a more trusted internet. Therefore, we welcome VeriSign's decision to follow in
our footsteps in enabling this level of performance authentication and strengthening the innovative vision we have for
creating a Trusted Internet."
For more information go to www.usertrust.com.
About Comodo
The Comodo companies provide the infrastructure that is essential in
enabling e-merchants, other Internet-connected companies, software companies, and individual consumers to interact and
conduct business via the Internet safely and securely. The Comodo companies offer PKI SSL, Code
Signing, Content Verification
and E-Mail Certificates; award
winning PC security software; vulnerability scanning services for PCI Compliance; secure e-mail and fax services.
Continual innovation, a core competence in PKI, and a commitment to reversing the growth of Internet-crime distinguish
the Comodo companies as vital players in the Internet's ongoing development. Comodo secures and authenticates online
transactions and communications for over 200,000 business customers and 3,000,000 users of our desktop security
products.
For additional information on Comodo - Creating Trust OnlineTM visit http://www.comodo.com
(Submitted by Comodo Group of Comodo Trustix Ltd)
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